Do you have a headache? Have you walked into your local comic shop recently? Then you are aware at Marvel’s latest promotion for Marvel Legacy. However even the best of intentions can have terrible consequences. Before I go further on I must say that I have nothing against gimmick covers as they can be fun little collectibles. Read further on for my take on Marvel’s lenticular problem.
Before I dive into the actual problem with these variant covers, I will commend Marvel on the basis that they didn’t hike up the price. DC has also produced lenticular covers but those comics go from 2.99 to 3.99 and while that doesn’t seem like much a difference, when you factor in a typical pull list for your average reader going from 2.99 to 3.99 adds up quickly. However this perfectly translate to why Marvel’s lenticular covers are in hot water. The idea of paying homage to Marvel’s past with it’s present by simply moving the cover is brilliant. The good will stops when you can’t really see the image no matter how you hold or look at the comic. It’s hard to explain in text, but instead of one cover transitioning to the other the different covers more or less blend into each other, making it look like a muddled mess.
So even though I gave DC crap for charging a dollar more for their covers, at least their lenticular covers actually work like their intended. Trust me I would be more upset with Marvel if the prices were raised from 3.99 to 4.99, they would have a vocal reaction on social media against their promotion. The other more disgusting aspect it that retailers had to order more regular comics just to get the lenticular variants. Now this is nothing new honestly, but given the crap quality that Marvel has produced thus far I’m siding with the retailers. Get ready for next year when you go to comic cons next year and you find tons of Marvel lenticular covers in 1 dollar bins. What are your thoughts on variant covers? Let me know in the comments below?